The fashion Boutique industry is increasingly competitive, yet many retailers continue to use outdated marketing tactics or inconsistent branding, and some take no action. While online sellers and national brands actively attract customers, local shops are often at the mercy of limited resources.
There's a new way to sell online and boost awareness for your store!
Hi, I’m Jeff, Principal of Marketing Strategy, and I partner with Shannan Johnson, Principal Creative. Together, we lead a collective of strategists, creatives, and visionaries, each bringing a unique perspective to help brands lead with clarity and intention.
Working for large brands, both retail and manufacturing, we've had front-row seats to what is happening in the fashion industry:
• Amazing retailers. Incredible hustle. Little marketing support. Not by choice, but by circumstance.
• Distributors are stretched thin, operating on razor margins.
• Retailers are juggling operations, hiring, inventory, and customer service.
• Marketing drives growth, but gets pushed to a place I call “someday island.”
Let’s call it what it is:
Retail owners are busy. Like, really busy.
Most stores are operating without:
✔ A content plan
✔ Consistent branding
✔ An AI SEO-ready website
✔ Email or SMS strategy
✔ Seasonal campaigns
✔ Photography or video that actually sets them apart
On top of that, distributors often don’t supply the resources to create high-quality product descriptions or engaging bullet points. You can’t rely on EDI connection services alone to sell your products effectively.
Meanwhile:
• Online competition is accelerating.
• Young people are shopping with higher expectations.
• Brand loyalty is shrinking.
The result? Even the best retailers are plateauing. Not from lack of effort, but structure.
When retailers don’t invest in a consistent marketing system, they don’t just save money, they lose it quietly, month after month, in ways they may not even see:
Lost Foot Traffic → Lost Sales:
If even five potential customers per day don’t find you online or walk in because your brand is invisible, that’s 150 customers per month. Gone.
At an average $120 sale, that’s $18,000 a month in missed revenue.
→ $216,000 per year. Gone, silently.
Customers Choosing Competitors Who Look More Professional:
Today’s shopper judges you by your digital presence before they ever visit. Does your website look old or inactive? They assume your store is too.
No Follow-Up, No Loyalty:
Without a proper email or SMS system, you lose repeat sales. Even a 10% increase in retention can drive 30–40% more revenue, but most retailers are letting past buyers vanish.
To build your own modern marketing system from scratch, here’s what you’d need:
Estimated Annual Cost
• Mid-Level Graphic / Marketing Designer $85,000–$120,000
• Content + Social Coordinator $45,000–$65,000
• Photography & Video Budget $12,000–$25,000
• Software / Adobe / CRM Tools $1,500–$2,500
• Website Development & Maintenance $8,000–$20,000
• Strategy & Campaign Planning Your Time (Priceless)
Total? $150,000–$250,000 per year, minimum.
That's roughly $12,000+ per month. And that’s if you hire right. If you train them. If they stay. If you have time to manage them.
We realized retailers didn’t need more support from their suppliers.
They needed a dedicated partner who delivers:
✔ Brand strategy
✔ Marketing roadmaps
✔ Complete digital experience & content
✔ Seasonal campaigns
✔ Proper photo & video selection and editing
✔ Plug-and-play execution
✔ Meta ads (set up correctly)
One source. One system. No fluff.
So we built a complete program!
We love fashion, but more than that, we love the unique shopping experiences that only you can create. You aren't just selling clothes; you are the curators of confidence, the champions of local style, and the heroes who keep the heart of fashion beating with every thoughtfully chosen piece.
That level of passion and impact deserves marketing that truly works. We built this entire program just for you because your mission is too important to be lost in generic marketing noise. We're here to make sure your expertise shines as brightly online as it does in your store or boutique.
Grow with done-for-you website & marketing:
✔ A clear marketing campaign calendar (90 days at a time)
✔ An AI SEO optimized website so you rank and convert
✔ 1 new blog or LinkedIn post every month to highlight major campaigns
✔ 2 email blasts per month (promos, launches, loyalty drivers)
✔ 2 IG/Facebook posts per week
✔ Ad strategies that bring traffic to your site and store locations
✔ Support for Stories + organic engagement
You stay visible to your customers while we do all the heavy lifting.
Subscription options:
$5,500/mo with online store & POS
$4,400/mo with a storefront that works with your current system
We work on a yearly partnership model because real growth takes consistency, but that doesn’t mean you’re locked in.
If at any point you feel the partnership isn’t delivering what you expected, you can step away with 30 days’ notice. No penalty. No hard feelings. Just a warm goodbye and well wishes.
We earn our place every month.
You stay because it’s working, not because a contract forces you to.
Very little. That’s intentional. We handle strategy, content, and execution so you can stay focused on running your store. You’ll join us for short strategy check-ins and approvals, but we carry the workload.
Most retailers begin seeing traction in the first 60–90 days after the website launch. That may look like increased foot traffic, better brand recognition, or more repeat purchases. Marketing is cumulative, but once momentum kicks in, it compounds quickly.
That’s exactly why we built this program. Our packages cost a fraction of hiring even one full-time designer or strategist. You’re getting an entire marketing department for less than the cost of one salary.
Yes. We can plan, build, and deploy content across Meta (Facebook + Instagram), email, and digital campaigns. We’ll just need admin access to your Meta Business Suite and any email service you currently use.
Absolutely. Our goal is to structure the mundane so you can focus on the fun, the personal, spontaneous, or big-moment promotions only you can do. We handle the foundation. You layer on personality.
We’re always happy to collaborate. Whether you have a social media person, a part-time designer, or a store associate who helps with content, we’ll plug into your system and elevate what’s already working.
We work on a yearly partnership model, but with full flexibility. If things aren’t delivering as expected, you can step away with 30 days’ notice. No penalties. No hard feelings. We earn our keep every month.
Probably not. If you’re only looking for quick fixes or random content, there are cheaper options out there, and we’ll happily recommend you to them. This program is designed for retailers who are ready to build long-term brand equity and see marketing as a growth engine.
Yes. We are a small group, so text Jeff directly, and we will set up an introductory call asap! 469-400-7097